Olimega Enters the Japanese Market
After 4 years of development on the Quebec market, in June 2018 our sublime camelina entered Japan. A pride shared by each of our team members and business partners!
This great commercial adventure began when the Quebec Ministry of Agriculture, Fisheries and Food (MAPAQ) invited us to participate in the Supermarket Trade Show (SMTS) in Japan which took place in February 2018, and the market development team advised and supported us in carrying out this mission. Moreover, it must be said that the growing health and well-being concerns of the Japanese population is generating new opportunities for a product like ours, which fulfills the needs for healthy food products.
We were well prepared when we met this Japanese business culture, which is based mainly on trust and business cooperation, and we already knew that business relations developed in Japan are for the long term. Thus, we were the first to be surprised, but oh so proud and honored, to see our camelina oil already take its place a few months later.
Back on Japanese Soil
Last February, MAPAQ gave us the opportunity to accompany them to the 2019 edition of the Supermarket Trade Show and it was, once again, an incredible commercial experience for us. This trade mission has allowed us to strengthen our business ties and visit some KALDI COFFEE FARM where our camelina oil has made its way.
Who knows where this great adventure will take us! The sublime camelina will probably enter other Asian markets as the Japanese are affluent consumers who create trends in Asia.